Client Overview

The Somali Association of South Africa (SASA) is a Non-Profit organization dedicated to serving the Somali community and promoting social integration and welfare in South Africa. Despite their noble mission, SASA faced challenges with an outdated WordPress website that required a much-needed refresh to improve its functionality, user experience, and overall appearance. Seeking professional assistance, SASA engaged the services of NSDigital Consulting and Surefire Communications to address the website’s revamp and update its branding and content.

Client’s Objectives

SASA’s primary goal was to give their website a fresh look while retaining most of its original design. They aimed to improve the user-friendliness of the platform, ensuring that visitors could easily access relevant information about the organization’s activities, events, and services. Additionally, they sought to update their branding elements to reflect their current image accurately. The client also wanted to be able to manage future content additions independently.

Solution Provided

NSDigital Consulting, in collaboration with Surefire Communications, initiated the website revamp project in November 2022. They meticulously analyzed the existing website’s strengths and weaknesses, identifying areas that required improvement. The team formulated a plan to enhance the user experience, design a cleaner interface, and streamline content presentation.

The project involved the following key steps:

1. Design Overhaul: NSDigital Consulting undertook a comprehensive design overhaul, incorporating modern web design elements while preserving the essence of SASA’s original look. The new design reflected the organization’s identity more effectively and made navigation more intuitive.
2. Content Updates: The outdated content was reviewed, revised, and updated to align with SASA’s current activities and initiatives. NSDigital Consulting worked closely with SASA to ensure accurate representation of their work, projects, and achievements.
3. Empowering Client for Future Content: NSDigital Consulting provided training to the SASA team, enabling them to manage future content additions independently. This empowered SASA to keep their website up-to-date, sharing the latest news and information with their audience in real-time.

Results and Impact

The project was completed successfully in January 2023, well within the agreed timeline. The new SASA website now boasts a cleaner and more user-friendly interface, enhancing the overall experience for visitors. The updated branding elements lend credibility and professionalism to the organization’s online presence.

Since the revamp, SASA has experienced increased engagement on their website, with users spending more time exploring the enriched content. The ability to add new content autonomously has allowed SASA to share regular updates on their events, initiatives, and community activities, fostering a stronger bond with their audience.